Long live, friends.

It must be said: not all that glitters under the banner of sustainability is gold.
The word has become a mantra today, a marketing must, even a sort of religion: It seems that you can't even think of selling (or buying) a pin if it doesn't have the sustainable label.
In reality, it is a term with a vague, misleading, limited content if it is not associated with the concept of circular economy, according to which, to remain within the scope of capital and consumer goods, the life of the product - from design to production, from distribution to consumption - does not end when it becomes waste, nor when it is disposed of by the market (according to what traditional marketing theorizes), but rather continues through the phases of collection, regeneration, recycling, reuse and return, in other guises, to the economic cycle.

“Even if it was not, at least at the beginning, the result of design choices, the very conception of our products and their production chain led us to practice this approach aimed at safeguarding the well-being of the planet. The choice to use metals and metal alloys instead of plastic (whose recycling is generally difficult and expensive, so much so that the English speak of downcycling) immediately allows the recovery of processing waste which is remelted with an energy consumption and costs acceptable both for the economic budget of the community and for the market.
Another basic parameter in this framework is the durability of the product and here too PLH can have its say."
says Enrico Corelli: “Our collections are designed to never retire. The raw material, the metals from which the plates are worked, is in itself long-lasting. The software that presides over the mechanical processing takes into account the efficiency of the process, it is necessary to waste as little as possible. Even for the surface treatments and finishes, fundamental to give soul and identity to our creations to make them unique and personalized, they are performed according to these criteria. On the other hand, our research on design and aesthetics aims to create shapes, textures and ergonomics that are impervious to fashion and at the same time implementable to adapt them to new lifestyles and new behavioral paradigms”.

And here we come to the critical point of the circular economy: what happens when the product becomes obsolete and non-functional and needs to be disposed of?
“The answer lies in the product’s predisposition to be disassembled into regenerable, reusable, recombinable parts. I recently read about a company that recovers computer and PC components, which are in themselves difficult to dispose of, and uses them to create cutting-edge furniture. The PLH collections are all disassembled and recyclable. All except the Skin plate that uses glue to join metal and decorative material. But we are working on it. For a good cause never is impossible”.